On February 20, 2024, the Saudi Data & Artificial Intelligence Authority (SDAIA) announced the launch of the Center of Excellence for Artificial Intelligence in Media and of the Camp for the Future of Generative Artificial Intelligence in Media. SDAIA highlighted that the Center of Excellence will: monitor the impact of data and artificial intelligence (AI) technologies in media; promote the use of AI in media in a way that serves the Kingdom's media mission; build indicators that ensure the use of data and AI in a responsible manner in the media; and cooperate with global institutions specialized in data and AI. Furthermore, SDAIA noted that the center of excellence will support t