The European Data Protection Board ('EDPB') announced, on 8 July 2021, that it had adopted Guidelines on Codes of Conduct as a tool for transfers, Guidelines on Virtual Voice Assistants, and Guidelines on the concepts of controller and processor, during its 51st plenary session. In particular, the EDPB highlighted that the main purpose of the Guidelines Codes of Conduct is to clarify the application of Articles 40(3) and 46(2)(e) of the General Data Protection Regulation (Regulation (EU) 2016/679) ('GDPR') which outline that, once approved by a competent supervisory authority and granted general validity by the European Commission, a code of conduct may also be used by controllers and proces