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International: CNPD imposes €746M fine on Amazon for targeted ad system

July 30, 2021
Summary

The Luxembourg National Commission for Data Protection (CNPD) fined Amazon Europe Core S.à.r.l. €746 million for non-compliance with the GDPR, specifically regarding its targeted advertising system. The fine, issued on 16 July 2021 and reported by Amazon on 29 July, is the largest under the GDPR following a collective legal action initiated by La Quadrature du Net in March 2018. Amazon intends to defend itself vigorously. The CNIL confirmed the fine and clarified procedural details, including jurisdiction and the non-publication of the decision due to Luxembourg law, which requires all appeal options to be exhausted first. The CNPD confirmed the fine and noted its obligation to maintain professional secrecy, stating that the decision's publication would be an additional sanction and that the appeal period is three months.

Amazon.com, Inc. issued, on 29 July 2021, its quarterly report pursuant to Section 13 of 15(6) of the Securities Exchange Act of 1934. In particular, in the section regarding legal proceedings, on page 13, Amazon outlined that the Luxembourg National Commission for Data Protection ('CNPD') had issued, on 16 July 2021, a decision against Amazon Europe Core S.à.r.l. whereby it claimed that Amazon's processing of personal data did not comply with the General Data Protection Regulation (Regulation (EU) 2016/679) ('GDPR'). More specifically, the decision imposes a fine of €746 million and corresponding practice revisions. Lastly, Amazon stated that it intends to defend itself vigorously in the ma

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